An episode of the early television game show "Pantomime Quiz Time". Celebrities in this episode are: Hans Conried, Frank DeVol, Vincent Price, Howard Da Silva, Walter Brennan, Adele Jergens, Marilyn Maxwell, Ella Raines. This episode presumably aired before the series had a sponsor.
March 10, 2013 Subject:
Dumont pioneered the idea of multiple sponsors
Dumont was the first TV network to buck the trend of having single sponsors fpr their shows. They would sign multiple sponsors in order to avoid giving any one sponsor too much control over content. This eventually became the industry standard.